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AI-PLUG: The framework for bringing AI into your company Course · Method and organization · Level 3

"We need to do something with AI. You own this." That was the whole brief.
So where does that something actually begin?

Bring AI into your company in 100 days, with a plan that holds up in front of the board.

Lesson 1 · Why you need a plan Free
The ladder of the six AI-PLUG phases: Awareness, Ignite, Practice, Learn, Understand, Generate.
Six phases, from the shortest to the longest, each one carrying its typical duration and the work it asks for.
7interactive lessons
1.5 hours6 with the exercises
An AI mandateeven an informal one
35quiz questions
$649.00one payment, and you take it whenever you want

What you take away from AI-PLUG

1

A 100-day plan built on the six AI-PLUG phases, each with a duration you can defend

2

A data policy and a tool perimeter that survive a conversation with Legal

3

An AI-Team in place, with the roles it needs and a rhythm people can see

4

Pilot projects whose success criteria were written down before the work started

5

The questions to put to a vendor, plus the answers that should make you walk away

How your AI mandate changes

Today

  • Some licenses were bought so people could try things. Nobody can say what came of it, because nobody was ever asked to report back.
  • Whoever experiments does it alone. Everyone else watches.
  • Nothing has been decided about client data. So each person decides on their own.
  • Enthusiasm is what you bring to the board. Numbers are what they ask for.

After the course

  • Six phases have a duration, so you know which one you are in this week and what closes it.
  • An AI-Team with a mandate meets on a fixed rhythm and leaves a trail behind it.
  • Four data categories say what goes where. Borderline cases have a referee.
  • A closed pilot is what you bring, with before and after measured the same way.

7 lessons of about 6 minutes. The first one is free.

Read them in order, because each phase picks up what the previous one produced. A quiz closes every part and tells you whether the decisions are clear.

1

Why you need a plan

Why individual enthusiasm goes nowhere, and what a plan does instead. The six phases in short, plus the role of the AI-Team.

Free
2

Awareness: spotting the possibilities

Aligning a leadership split between people expecting miracles and people already burned. How the AI-Team is put together, and who stays out of it.

6 min
3

Ignite: starting the journey

Three decisions open the journey: which tools, which data, which budget. The kickoff workshop and how long each piece takes.

6 min
4

Practice: everyday experimentation

Getting people to experiment for real, every day, until the first pilot is chosen. Handling the skeptic, the frightened, and the one who wants to automate everything.

6 min
5

Learn: a culture of continuous improvement

Turning what works into a base that stays with the company. How a prompt gets documented, and why a failure is worth more than a success.

5 min
6

Understand: turning instinct into knowledge

Measuring impact and carrying it to the board. Assessing a vendor, finding where your data lives, staying inside the AI Act.

6 min
7

Generate: creating value

The first project that is no longer an experiment. Company policy, and how the method reaches the other teams.

5 min

One real case runs through every phase

A table listing Public, Internal, Confidential and Critical data, and whether each one can go to an AI tool.
Four categories of company data, each with the verdict on what an AI tool is allowed to see: from always to never.
A list of AI-Team roles: sponsor, coordinator, frontline, IT, HR or Legal, and the secret cyborg.
Six seats to fill on the AI-Team, each with the reason it exists: from the sponsor to the person already using AI quietly.

The two templates you fill in during the course.

Marco, from mandate to first project

A manager walks out of a meeting with the CEO and has no idea where to start. Follow him as he aligns leadership, builds the team, picks the tools and closes the first pilot: by your turn, you have already watched it done.

Templates you fill in yourself

Something written comes out of every phase: the data classification, the pilot structure, the policy outline, the criteria for judging a vendor. You leave with your own documents rather than notes about a method.

An AI tutor inside the lesson

Stuck? Ask, in writing or out loud. It answers about the lesson you are on.

35 quiz questions and a certificate

5 questions per lesson. At the end you get a course certificate, with the quizzes you passed.

For people who own AI at work and need a method

Innovation leads

Leadership decided to start, and you were the one named. What you need is a route with phases, durations and results you can show to whoever gave you the mandate.

AI-Team members

Your group already exists, and everybody brings a different idea to the meeting. Here you find the working rhythm and the decisions in order, one phase at a time.

What you need first

An AI mandate, even an informal one. This course talks about company decisions rather than prompts, and assumes you know what AI can do.

The course on the European DigComp 3.0 framework.

33 learning outcomes across 8 competences, in 5 of the 5 areas of the Joint Research Centre framework. You master 12, you consolidate 20, you are introduced to 1. For each one, the mapping says in which lesson and with which test.

Individuare casi d'uso AI che valgono la penaConsolidate
Impostare la governance dell'AI in aziendaMaster
Scrivere una policy dati e reggere la complianceConsolidate
Gestire il cambiamento organizzativo dell'AIConsolidate
Portare a terra un progetto pilotaConsolidate
Trasformare la pratica in conoscenza riusabileConsolidate
Misurare il valore generato dall'AIIntroduced
Guidare un AI-TeamIntroduced

Measuring value and leading an AI-Team both get opened here without being finished: that part is completed by AI-Team 2026, out in the field.

The step after AI-PLUG

The plan is yours. Now the team that runs it has to be trained.

AI-Team 2026 — English EditionTurn a mixed business and IT group into an operational AI-Team, with real projects and a policy the team writes itself.

One purchase. Take it whenever you want.

The full course

$649.00Taxes calculated at checkout
  • 7 interactive lessons
  • AI tutor in every lesson
  • 35 quiz questions, certificate at the end
  • Updates included
  • Invoice on request
Buy the course

For several people, team licences cost less per person.

The first lesson

Free
  • Why you need a plan, in full
  • AI tutor and quiz included
  • No card, just an account
Try the first lesson

If after 5 minutes you have not learned something new, you have lost 5 minutes.

Before you start.

"Do I need a technical background?"

No. Leadership, data, budget and people are what this course is about. There is no code, and the technical part comes down to choosing among ready-made tools.

"Does it work in a small company?"

Yes, and that is where it was built: the route was refined with small and medium Italian companies, workshop after workshop. Phases stay the same, team size changes.

"We already tried AI and nothing came of it. Does this change anything?"

Yes, because that is exactly its starting point. Lesson one explains why scattered experimentation burns out on its own, and what keeps it alive instead.

"How long does it take?"

Seven short parts, in one sitting or spread out, plus the quizzes. The company work the course prepares runs for months. That is the real journey.

Max Turazzini

Max Turazzini. 3 years of workshops in more than 200 companies, 2,000 people trained. Everything I got wrong bringing AI into companies went into this course, along with the mistakes I watched others make: the method is what survived.

"You learn AI by doing it, by getting it wrong, and by having someone beside you who has been there before."

Start with the free lesson →