Generative AI in Practice
How generative AI really works. Technical foundations explained accessibly.
Not recycled tutorials. Not where-to-click guides. These courses are the distilled experience of 3 years, 200+ companies, and 2000+ professionals trained on the ground. Now available at your own pace.
"You don't learn AI from tutorials. You learn it by doing, failing, and having someone who's been there before. I've been there with 200 companies. These courses are the distillate of those mistakes and discoveries."
Here's why this isn't Coursera, Udemy, or yet another AI academy.
| Traditional academies | AI, MAX Academy | |
|---|---|---|
| Content | Recycled from documentation | Born from 200+ real workshops |
| Focus | Where to click | How to think with AI |
| Context | Silicon Valley | European SMEs, GDPR, EU AI Act |
| Updates | Whenever the author remembers | Continuous — I use & teach AI every day |
| Support | Abandoned forum | AI Tutor in every lesson |
| Pricing | Monthly subscription | Flexible — individual or team plans |
They don't teach you where to click. They teach you how to think with AI.
After 3 years, 200+ companies, and thousands of professionals trained, I've learned one thing: the problem isn't using AI. It's your relationship with it. Most people either blindly trust it or dismiss it entirely. The sweet spot — AI Fluency — is knowing when to use it, when not to, and how to grow with it instead of delegating your critical thinking.
You won't learn which button to press. You'll learn to reason with AI.
Every concept was tested in real workshops, with real managers, asking real questions.
The skill that changes everything: working with AI while keeping control.
An AI tutor accompanies you in every lesson. Ask questions, get explanations, go deeper.
Chat by text or speak out loud. It responds with infinite patience.
The more you use it, the better it understands how to explain things to you.
Feeling lazy? The tutor reads lessons aloud while you do something else.
Give it feedback, it becomes more useful. It's AI, after all.
Every course starts from zero and takes you to real results. Part 0 is always free. Courses are currently available in Italian.
How generative AI really works. Technical foundations explained accessibly.
Build an AI system that works on your files, knows your job, and stays where it should: with you.
The promise and the threat. For non-programmers who've always suffered in front of IT.
Advanced techniques to turn your assistant into an autonomous system. Semantic memory, sub-agents, hooks, and security.
AI strategy for your company. A 5-phase framework for structured, sustainable AI adoption.
How to build the team that will lead AI in your organization. It's not IT — it's change management.
The 6 levels of AI competence. From beginner to expert, with a clear framework to measure your progress.
AI-powered data analysis takes you to new dimensions. Even if you're not an expert.
We build custom courses for companies — on AI, digital transformation, or any topic your team needs. Hosted on this platform, with AI Tutor included.
From 260 feedback forms across 22 workshops in 2025. Average rating: 4.8/5.
"I used to use ChatGPT, but after this course I realized my usage was inefficient. Now I have practical tools to try."
"Extremely prepared and very good at explaining complicated concepts. The day was designed efficiently to keep attention high."
"Massimiliano is an expert and a cornerstone in this field. It was an honor to attend, hoping to attend more in the future."
"Very well prepared, with great insights and the ability to apply the knowledge to the company."
"One of the most interesting days ever. Massimiliano electrified us and made us actively participate."
"Simply amazing. Engaging, fun, competent and very professional."
Serial entrepreneur. Founded Trilance (energy software). Investing in AI startups since 2017. YPO member and former Chair for Italy.
Author of "Hiring an AI in Your Company" (2024). Certified AI Trainer at VJAL Institute. Writes on 01net.it, LinkedIn, and his blog. Reaches thousands through the "AI, MAX News!" newsletter.
For the past 3 years: full-time AI training and advisory. 200+ companies. 2000+ decision makers. From board members to ops. Manufacturing, finance, retail, energy.
These courses are the condensed version of everything I've learned in the field. And this platform? Built with AI — the living proof of what I teach.
While in Beta, pricing is simple and transparent. Individual and team plans available.
Browse the catalog and find the one that solves your problem. Each course has a specific focus.
Part 0 of every course is free. Try the content and the style before you decide.
Individual courses or team licenses. Beta pricing — early adopters get the best deal.
Every part includes hands-on exercises. Build real skills, not just theory.
These courses are just the beginning.
Enable courses for your entire staff on the platform.
Tailored content for your company, hosted here or on your systems.
In-person training, tailored to your processes.
Strategic support for AI adoption.
Let's build AI solutions for your business together.